MY 90’s SELF

Yahoo, the platform that shaped the 90s internet, is on a mission to become popular among the ones who never had a cringe Yahoo nickname — Gen Z.
They didn’t live the 90s, but they wish they did. From thrifting vintage to streaming old-school Britney, Gen Z has a serious case of retro FOMO. So Yahoo steps in to give them the full experience.

Introducing My 90s Self: a campaign that transforms Gen Z into their ultimate 90s ‘alter ego’ complete with era-accurate outfits (Yahoo Shopping), the perfect boy band haircut (Yahoo Local), a nostalgic playlist (Yahoo Music), and yes, even their very first Yahoo Mail… with a wonderfully embarrassing username.

We don’t just bring the 90s back — we make Gen Z live it.