the whiskey cocktail

For D&AD’s Suntory brief, the challenge was to choose an alcoholic brand and create and introduce a new non alcoholic drink for that brand.

So we chose Jim Beam, and created The Whiskey COCKtail, a cheeky, non-alcoholic line of Jim Beam cocktails with names based on alcoholic whiskey cocktails. designed to keep spirits high and performance higher. Tackling whiskey’s infamous side effect head-on, each COCKtail is infused with natural libido-boosting herbs, letting men enjoy the taste of whiskey (without the technical issues).

Team: Nina Nitzan Eliaz, Mia Theresa Allison