change fits you

The challenge: to attract attention to depop, spark conversation, and remind people why Depop is the most exciting, relevant, and distinctly different place to buy and sell circular fashion.

The idea: a new exchange category on Depop that lets users trade their old-size favorites for similar pieces in their current size. No endless searching, no starting over, no shame. just adapting what they love to who they are now.

the goal was also to spark conversations about size changing and normalising it, through publishing personal stories. reminding people that they are not alone, and that our bodies change, and our wardrobe can grow with us.

Team: Nitzan (Nina) Eliaz, Mia Theresa Allison