MAC & SCENES

The challenge was from D&AD brief, for the brand Kraft Mac&Cheese - was to make gamers eat better than just chips , or to eat anything when playing. the idea is to incorporate Mac&cheese in the famous game RDR2 - to make gamers feel like they’re eating with their favourite character. we created the campaign in RDR2 wild west vibe.

Team: Nina Nitzan Eliaz, Francesco Cabassi