Some say spice isn’t for everyone. Some say it’s… genetic.

But Heinz Jalapeño is here to prove them wrong.

Introducing Not so white—a fiery collab with Hot Ones, hosted by the whitest guy we could find: Bill Burr.

We took the blandest foods, the mildest palates, and put them to the ultimate test to show that, well… no one is too white for Heinz Jalapeño.

From Hot Ones morning special to breakfast spots across the country, we made sure spice was impossible to ignore. And guess what? They handled it.

Turns out, it was never about tolerance. It was about trying ;)