FLIP THE DESK

The challenge for Orbit Extra was to position them as a mental health ambassadors. Our insight: while students face relentless academic and behavioral demands, one simple act—chewing gum, can help reduce stress, improve focus, and enhance memory. Yet, most schools still ban it. the gums under the desks in high schools shows ignored student’s needs, high expectations vs. lack of care for students.

So, we decided to take those desks, and flip them, and create a bold and clear message out of those gums. as an act of support in students, and a movement for change.

Team: Nina Nitzan Eliaz, Álvaro Martínez de Muniáin