Invincible Stains (Persil)

Design & Art Direction Festival 2024 (D&AD)

TEAM : Nitzan Eliaz, Miguel Marques, Manuel Cabral

THE CHALLENGE from Persil was to let the world know is time to play on.

THE IDEA is based on the “Invincibles team” from Arsenal 2003/04, reminding the consumers that dirt is good and it help us achieve our goals. In order to do so we launched that season’s kit with the most remarkable stains.